Maximize Your Postcard Advertising Effectiveness

The standard postcard size has been used for decades, and has always been the go-to size when it comes to sending out postcards. That doesn’t mean that you shouldn’t use other sizes. In fact, when you’re printing postcards for marketing purposes, you need to have a variety of sizes to make sure that you’re getting the most impact from your marketing materials. Here’s why.


First, it’s important to know that US postcard regulations don’t allow mailers to use standard postcard size for mailing postcards. You have to use a custom size, or use a mailing postcard that was specially designed to meet the specifications of the USPS. (You might also have to pay a bit more for this convenience, but the benefits are well worth the extra expense.)

Postcards for Mailing

Postcard size isn’t just for mailing, though. If you’re planning on designing and printing your own marketing materials, you’ll want to make sure that you choose the right size for every aspect of the design and printing process. You need to make sure that the dimensions are right for the final image you’re creating, so that your audience can clearly see the images on your materials. Even if you aren’t using standard postcard size for mailing materials, you should still be aware of the sizing requirements for the final project you’re working on.

There are a few different size options available to you when it comes to US postcard sizes. Most businesses use the standard postcard size options when they’re doing direct mail pieces. If you’re doing online mail with customer base or sales materials, you should consider going with a slightly larger size, since most people in the US today prefer to have extra space in their mailers. Postcard printing can work with any size that you request, as long as you keep in mind that the extra space you’ll need to write extra information or address more detailed notes will likely cost you a little bit extra money. The other standard postcard size options include the tri-fold, the standard and the oversized. Here’s a quick breakdown of each one:

The standard postcard size for direct mailing offers you a few advantages. For starters, it’s the most affordable option, even if you’re ordering a set of cards to reach a lot of people. If you can spare a couple of dollars more for an extra-large piece, it will be well worth the extra investment, because it will allow you to create a very visually appealing mailing piece. The other thing to keep in mind is that standard-sized cards will make it easier for you to write information onto them, which can be an essential component of an effective marketing campaign.

However, standard postcard sizes are not without their problems. For one, they are often too narrow to fit your target demographic perfectly. Even if you have the most attractive graphic design on these products, many recipients won’t appreciate them because the postcard is simply too small to display all of the details they’ll need. This can leave you with an open marketing opportunity that you could easily miss. Another problem is that these postcards don’t usually end up in your customer’s hands. Many people simply throw them away after reading your ad or seeing your promotional advertisement on TV, so your potential customers will never even know you had an ad printed up on their mailbox.

Wrapping Up

The key to effectively using standard postcard sizes is to go with a slightly bigger size. If you go with a standard-size card, make sure you’ve got at least two extra pieces. You’ll want to use these two pieces to make sure that your target demographic will be able to open your advertisement properly. Two extra inches on each side is ideal, so always take that into consideration when you’re choosing your postcard printing. If you’re using two postcard printing sizes, try to go with a larger card for the upper portion and a smaller card for the lower portion of your marketing campaign’s front face.

Standard postcard sizes range from size ten (the standard size) right up to sizes sixty-two. There are postcard templates online you can use to customize the appearance of your postcard, but it’s important to make sure you keep in mind the dimensions of the space where you plan to place these postcards. Not only is this important for your marketing campaign’s effectiveness, it’s also important for you to avoid wasting time and money by printing postcard materials that are too small.